Marketing Manager – Germany (M/W) H/F

BforBank is a long-standing player in online banking in France. Part of the Crédit Agricole Group, historic leader in retail banking in Europe and based on the model of a “Tech-company”, we place innovation and digital at the heart of our transformation.  

We are a team of 500 passionate people, all committed and united by an ambitious project to create the digital bank of tomorrow. After a successful launch of our new products in France last year, we have chosen Germany as the first country to open its doors internationally. 🌟 📱 

To develop, we have built a new banking offering that places people at the heart of its value proposition and will enable us to offer our German customers an incomparable banking experience 
Our goal is to support our clients towards financial well-being, that means the ability to effectively manage their finances, to feel in control and to maintain a balance between income, expenses, savings and investments. 🚀 

Your role 
🎯 You are at the beginning of a great adventure: support the international development of a fast-growing digital pure player, eager to conquer the German market! 
Your mission is to detect market opportunities and develop a strong action plan based on market situation and opportunities, competition and relying on resources and expertise provided by central teams. 
In close collaboration with our central marketing teams (Product Marketing, Growth, Data Analytics, Brand & Communications, CRM), you will help define and drive an ambitious marketing plan to achieve a successful launch of BforBank on the German market. 
You are part of our local German team and will be reporting to both the local Country Manager with a functional reporting to the Chief Marketing Officer (based in Paris). 
 
🚀 In this role you will:  
Design and execute strategic marketing campaigns tailored to the German market 
Collaborate closely with Brand & communications, product marketing, SEO, acquisition and partnership teams based in Paris to ensure cohesive, effective campaigns and best-fit local lead-generating partners. 
Manage projects rigorously, ensuring timely delivery and high-quality results, while coordinating with both local and central teams for localization and alignment with global initiatives. 
Analyze campaign performance and adapt strategies as necessary to ensure continuous improvement and achievement of KPIs, with the help of Data & Analytics and acquisition teams 
Foster a creative and analytical approach to marketing, continuously exploring new channels and tactics to engage our target audience. 
Together with the Country Manager as well as his team, you will identify new market trends, suggest evolutions,... and liaise with Paris based International team, international Product Managers, Marketing teams as well as other support functions depending on the topics